Research methodology is the systematic process used to collect, analyze, and interpret data.
It provides structured guidelines for conducting research effectively and scientifically.
The methodology includes choosing appropriate research design (qualitative, quantitative, or mixed).
It defines the tools and techniques used for data collection, such as surveys, interviews, or experiments.
Sampling methods are applied to select participants or data sources.
Data analysis techniques help in interpreting results to draw meaningful conclusions.
Reliability and validity ensure the accuracy and consistency of research findings.
Ethical considerations are vital to maintain integrity, honesty, and fairness in research.
A clear methodology enhances credibility and replicability of the study.
Overall, research methodology serves as the foundation for producing valid and reliable knowledge.