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Electronic Commerce

Authors
  • Dr.S.Ramamurthy | Dr Ashok kumar T | Dr Priya S
  • ISBN: 978-93-48556-76-9| 2025 |

Key Features

  • Online Buying and Selling – Facilitates the exchange of goods and services over the internet through digital platforms.
  • Business Models – Includes B2B, B2C, C2C, and C2B models catering to different market segments.
  • Digital Payment Systems – Uses secure payment gateways, mobile wallets, and cryptocurrency for seamless transactions.
  • E-Marketing and Personalization – Employs SEO, social media, and data analytics to target customers effectively.

MRP: ₹1013

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Product Details

  • Publisher: Pencil Bitz Publications
  • Edition: 1st Edition
  • Language: English
  • Binding: paperback
  • Pages:163
  • Dimensions: 24 x 18 x 1.5 cm
  • Weight: 280g
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