Dr. Prashantha Kumar O | Mrs.Chaitra S | Mr.Narendrakumar B | Mrs.Chaithrakala R
ISBN: 978-93-48556-73-8 | 2025 |
Key Features
E-business refers to conducting business processes on the internet, including buying, selling, servicing, and collaboration.
It is broader than e-commerce, covering not only online transactions but also supply chain management, customer relationship management, and internal operations.
Companies use e-business to reduce costs and improve efficiency by automating tasks.
It enables global reach, allowing businesses to connect with customers worldwide.
Online platforms, websites, and mobile apps are the primary tools of e-business.
Digital marketing plays a crucial role in attracting and retaining customers.
E-business supports both B2B (business-to-business) and B2C (business-to-customer) models.
Security, data protection, and trust are major challenges in e-business.