Mr. Sharathchandra Kamath K | Mr. Subhash Kumar K | Mrs.VK Durgadevi
ISBN: 978-93-48556-38-7| 2025 |
Key Features
Business Analytics is the practice of using data, statistical methods, and models to make better business decisions.
It involves collecting, cleaning, and analyzing data to gain useful insights.
There are three main types: descriptive (what happened), predictive (what will happen), and prescriptive (what should be done).
Tools like Excel, Python, R, SQL, Power BI, and Tableau are commonly used.
Data visualization helps present findings clearly for decision-makers.
Predictive models use machine learning and statistical techniques to forecast trends.
Prescriptive analytics suggests optimal actions to improve outcomes.
It improves efficiency, reduces risks, and supports strategic planning.